Monsanto's biotechnology Web site responds to environmental, consumer interest groups

In January 1999, Monsanto created a new Web, site that specifically detailed the potential benefits of biotechnology to society.

The Web site, entitled "The Life Sciences Knowledge Center" (www.biotechknowledge.com), collects articles. drawn from both academia and mainstream newspapers. In addition, the site provides views on biotechnology from across the globe.

These articles combat the negative perception of biotechnology and bioengineering that environmental and consumer interest groups have attempted to create with aggressive advertising campaigns. Monsanto is one of the world's leaders in bioengineering technology, including bioengineered seeds that increase pest …