Human resources people are the ones most responsible for making sure that workers are content with their job perks. Manufacturing gets to focus on increasing productivity and driving down costs. Accounting gets to focus on quarterly earnings and the bottom line. Sales gets to focus on ... well, sales.
Workers in the human resources department are the people behind the people. Every day, they encounter and respond to the fears, joys, hopes and disappointments of all levels of workers. Because their business is, among other things, hiring, firing, vacation, sick days, and family leave, the ads that target these managers must reflect an understanding of sensitive, …
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